Sure, papyrus has a "rustic" look. And that suits the Roman/Latin
aspect of the pizza industry, which wants to scream authenticity on
every box (recall the previous box slogan "You've tried the rest, now
try the best!"), but the alignment and leading issues here take all
the merit out of this typeface choice. The ascender crashing the
baseline makes me want to order Chinese.
Wednesday, August 27, 2008
Monday, August 18, 2008
Saturday, August 16, 2008
all caps subhead
At least the overall weight is balanced with the headline.
Letterspacing could be tweaked slightly around the "A".
Letterspacing could be tweaked slightly around the "A".
Thursday, August 7, 2008
Wednesday, August 6, 2008
Sunday, August 3, 2008
Saturday, August 2, 2008
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